The gel is orange in color with a nice minty scent. It feels cool when applied and warms up as it is absorbed. It absorbed completely into my skin in less than 3 minutes. I applied it to my leg that I have a tight muscle in and it helped to relax the muscle almost instantly. I am also using it to help reduce the appearance of cellulite in my belly. I started with belly skin that was so plump it didn’t have any stretch marks. After 6 days of using the Hot Shot gel my belly has started to show stretch marks. I know most people wouldn’t be excited about this but I am. That means the product is working as described. AMAZING!!